Then there is the recent spate of women-cum-teen magazines. As an example, she pointed to the sexual imagery in television promotions for R-rated movies or sexy billboard ads aimed at adults but viewed by children. The Perils of Protecting Children from Sex. And mothers want to look younger and sexy, too. The rear-less underwear, decorated with pictures of cherries and catchphrases like "kiss me," "wink wink" and "eye candy," sparked an outcry from conservative groups when it hit store shelves earlier this year. Brassieres festooned with rhinestones. The average teen shops 54 times per year and buys pairs of jeans.
The Perils of Protecting Children from Sex. The Bottom Line Still, these moves appear to have limited impact against a trend so intertwined with the current cultural zeitgeist. But now thongs or racy bras that were once unequivocally for adults only are being peddled to pre-teenage girls. Elle, Vogue and Cosmopolitan have all launched teen publications. The firm is now entering the teen market with its Design Your Own Bra line. And the demographic is on the rise. Remember the outcry in the s over thenyear-old Brooke Shield's saucy claim that "Nothing comes between me and my Calvins? As an example, she pointed to the sexual imagery in television promotions for R-rated movies or sexy billboard ads aimed at adults but viewed by children. She cites factors such as a "less authoritarian" family structure due to changes in the typical family unit single parents, dual-working households and the growing importance of youth as consumers — both because of children's greater purchasing power and their larger role in family buying decisions. And some experts believe that the importance of this trend has been over-stated. And mothers want to look younger and sexy, too. Erotica Is Everywhere Cultural factors, as well as dollars, also come into play. Brassieres festooned with rhinestones. That sex sells is nothing new. Bill Johnson, president of the Michigan-based, family advocacy group American Decency Association, which is boycotting the retailer, calls the underwear "pornographic" and says they would fit a child as young as seven. Targeted at teens who enjoy do-it-yourself fashion and who eschew the staid training-bras of yesteryear, Victoria's Secret's lingerie can be personalized with a panoply of charms, baubles, pins, and other decorative items. And these teens are mad about spending money: Try teenage — and even pre-teen — girls. Products targeted at young, body-conscious women? Yet a number of experts on both sides of the cultural wars feel that something new is afoot. A full-page ad for Bloussant's Breast Enhancement Pills appeared in a recent issue of Teen Vogue touting "increased breast size and firmness" and heightened self-confidence. Value Investing Partners reports that since , and for the first time in nearly two decades, the number of American teens has been growing. Like it or not, modern American culture is permeated with sex: Further influencing society's tolerance for sexualized marketing and products is what Greenwald calls a "convergence of personal role models. Email Sexy thong underwear. Young people are subjected to sexual messages even when they are not the explicit targets of such content, agrees Harvard's Greyser. The rear-less underwear, decorated with pictures of cherries and catchphrases like "kiss me," "wink wink" and "eye candy," sparked an outcry from conservative groups when it hit store shelves earlier this year.
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